Does Your Marketing Copy Play to Win?“Words” just aren’t enough. You need high-converting copy that checkmates the competition.
I’m a Melbourne copywriter specialising in conversion-focused copy. Get in touch on 0412 164 583 or email email@example.com.
First-Class Copy Isn’t a Game of Chance
Monopoly is won and lost with the
Chess is the polar opposite. There are dozens of tactics and strategies, and whichever player uses the right ones wins.
A lot of the time, marketing feels like Monopoly: you roll the dice and sometimes you come up trumps, and other times you end up in jail (errr…. the Monopoly jail, I mean).
But it turns out that you’re playing the wrong game.
Creating high-performing copy that grabs attention and doesn’t let go is like chess. There’s no “lucky roll” or “get out of jail free card” to help you. It takes skill and practice. You need to know what moves to use and when.
As a conversion copywriter, that’s what I do for businesses like yours:
Use my skills and know-how to bend the marketing odds back in your favour.
Dean is a brilliant direct response copywriter. I hired Dean to help with the copy for my website and have been blown away by the finished product. Before the project initiation, he went over and above to ask the correct questions about my business. What he
I would definitely recommend Dean for your business needs and will be re-engaging him for more work in the near future.Ankita Lewis
Conversion Copywriting is the Game Changer
Just like any board game, you’re usually in business to win*. Winning might mean a mega-successful, multi-million dollar business, or it might mean building something simple that you can be proud of.
Either way, selling your business is a key to that winning.
And when it comes to your website, emails, or anywhere the written word’s used, that’s where conversion copywriting comes into play. It’s not about “words”, but rather structuring a persuasive sales argument to motivate visitors to respond to your offering.
For businesses all around the world, using conversion-focused copy is a game changer.
Word of warning, though: these aren’t “ninja” tactics or gimmicks you should pull. Tricking people into buying a third-rate product or into a dodgy deal is a great way NOT to succeed in business.
If you’ve got a great product or service and you’re looking to
* Unless you’re one of those types who say “oh, I don’t care if I win, I just like playing”. To which I just say… ha!
the Heck is Conversion Copywriting?
Here’s the perfect way to sum it up in 6 words:
Writing that gets people to act.
Sales pages have traditionally been the bread and butter for conversion copywriters, but today, almost every part of
Landing pages, emails, websites and pay-per-click or social media marketing ads can all be written to convert. And that’s how smart businesses are doing it.
How Do You Want to Improve Your Business?
Ready to tackle your marketing and copy challenges?