Does Your Marketing Copy Play to Win?“Words” just aren’t enough. You need high-converting copy that checkmates the competition.
First-Class Copy Isn’t A Game Of Chance
Monopoly is won and lost with the
Chess is the polar opposite. There are dozens of tactics & strategies, and whoever uses the right ones usually wins.
A lot of the time, marketing feels like Monopoly: you roll the dice and sometimes you come up trumps, other times you end up in jail (errr…. the Monopoly jail, I mean).
But it turns out you’re playing the wrong game.
Coming up with high-converting copy that grabs attention and doesn’t let go is a chess game. There’s no “lucky roll” or “get out of jail free card”; you need to know what moves to use and when. It takes skill and practice.
As a conversion copywriter, that’s what I do for businesses like yours:
Use my skills and know-how to bend the marketing odds back in your
Conversion Copywriting is the Game Changer
Just like any board game, you’re usually in business to win*. Winning might mean a mega-successful, multi-million dollar business, or it might mean building something simple that you can be proud of.
Either way, selling your business is a key to that winning.
And when it comes to your website, emails, or anywhere the written word’s used, that’s where conversion copywriting comes into play. It’s not about “words”, but rather structuring a persuasive sales argument to motivate visitors to respond to your offering.
For businesses all around the world, using conversion-focused copy is a game changer.
Word of warning, though: these aren’t “ninja” tactics or gimmicks you should pull. Tricking people into buying a third-rate product or into a dodgy deal is a great way NOT to succeed in business.
If you’ve got a great product or service and you’re looking to use conversion-focused copy in your business, get in touch. This is what I specialise in and help businesses around the world do more with.
* Unless you’re one of those types who say “oh, I don’t care if I win, I just like playing”. To which I just say… ha!
Find out more about conversion copywriting (and what it does for you) here.
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