A Brisbane Copywriter Helping
Businesses Worldwide Sell Better
If you’ve stumbled across this page, let me start by saying howdy.
But if you’re hunting for a copywriter (whether in Brisbane or elsewhere) that writes with literary flair and piz-azz, then full disclaimer:
There are plenty of better writers out there. I never mastered great creative writing, flowery prose or insightful rhetoric.
(My “masterpiece” was a one-pager that got critical acclaim from my 2nd grade teacher… it was about gremlins chasing me around a house).
Creative writers do wonderful things with words. I’m more of a technician, focused on the psychology and structure of persuasion*. In fact, all my time and energy goes towards helping customers sell better with compelling copy.
Because for most people, selling is freaking hard. It’s not something you just decide to master one day — there’s a definite science and craft to it.
Direct response is how I got started in this biz, and why I chose conversion as my niche. That means my bread and butter largely revolves around…
- Sales pages
- Landing pages
Of course, specialising means I have to say “no” to great opportunities that just aren’t a good fit. To ensure my clients get the best of my time, I rarely take on blogs or websites these days, unless related to a conversion project.
* That said, there’s a creative element to conversion copywriting, especially in finding the right “big idea” for your promotion.
Dean is a brilliant writer and I would recommend him to anyone looking for individual, engaging content. He takes the time to really understand each brief and never fails to deliver exactly what I am looking for (and more). Every piece is completely individual and specially crafted for the brief I’ve given, he has a real talent.Amanda Nolan-Durbin
What’s With The Board Games?
If you’ve browsed more than a page or two, you might’ve noticed a certain motif with the headline images.
That’s simply because I’m an enormous fan of board games.
Whether it was Monopoly as a miscreant youth or Gloomhaven in the last year, they’ve always held a magnetic fascination. There’s just something about the traditional feel that’s different to the now-now-now- of video games. Of course, there’s always the competitive element too (and it’s super-satisfying to bang a fist into the board and send cards or tokens flying if you lose).
I’m lucky to have friends who are even more obsessive, which has given us a chance to play some fantastic games over the years. A few of my favourites…
- Ticket To Ride: I’ve yet to win a game, keep coming second. This is a board I’ve been sorely tempted to sweep an angry arm across.
- Flamme Rouge: A recent find and a great lesson in knowing when to hold back or go hard.
- Coup: Fantastic card-based game where bluffing is the order of the day. Needless to say, I’m pretty good at it!
- Pandemic: A classic co-operative game. My friends and I won the first time… then realised we didn’t follow all the rules. Haven’t come close to beating it since.
Dean is fantastic, I feel like he went the extra mile to learn what he could about our industry so that he could really speak to our customers. He asked really good questions and gave great advice and ultimately produced an awesome product we are very happy with. We will certainly be using Deans services again.Anita Clarke