The About page is where copywriters tell you how many decades of experience they have, the incredible skills they’ve developed or the amazing brands and big business they’ve worked for.
I can’t do that.
Much of my working life has been in Information Technology. There are some similarities to writing, but it’s largely a different world.
But when I sit down to write, as difficult as it once was (and sometimes still is), it’s something I can do for hours.
Time just stops. Or flies by. It’s difficult to tell.
Some years ago, I made a decision to make writing a bigger part of my life. But it wasn’t until I discovered copywriting (and direct response copywriting in particular) that the fanciful wish morphed into a practical plan.
Writing sales and marketing material is a fascinating challenge. The blend of psychology, salesmanship and research that’s moulded into a careful structure instantly appealed to me.
So I studied – took the courses, read the books and got coaching.
I did crappy jobs that paid practically nothing (or did pay nothing).
I made dozens of “how to” documents, highlighting things to remember, processes to follow and break-downs of highly successful ads (something I still do).
And slowly but surely this copywriting thing came together.
Now, this would be the perfect point to say “Today I’m a rockstar/ninja/guru copywriter and here’s how I help YOU make mega-bucks!”. The truth is…
I’m a reasonably accomplished copywriter, but I’m not in the top 5%.
I’ll be a student of copywriting for the rest of my life.
And I’ll have to continue working hard to improve my skills.
But what does all this have to do with you, dear reader?
Well, if you’re on this page, you’re probably looking for a copywriter. And if you haven’t looked at the services I provide, here’s a short, bullet and hyperbole-free summary:
sales copy designed, written and tweaked to help you sell more
I can’t promise you an eleventy-billion percent increase in sales.
Nor will my copy net you
a mega-million new followers
, likes or re-tweets.
And if you’re hoping to “break the web” with my marketing, you’ll be sadly disappointed too.
But take a look at my work. If you like what you see, get in touch and let’s have a chat about marketing your product, service or business better.