Blog
Digital Upsell Strategies: There’s Always Money In The Back End
If you’re an Arrested Development fan, this classic line will be familiar…And just like the now burnt-to-the-ground stand, there’s always money in the back-end, if you do it right. And after building a front-end offer, a funnel for it, then spending eons optimising it...
10 Fitness Copywriting Examples: Before You Write, Read This!
If you write your own fitness copy, you’re probably not a copywriting professional. But first impressions still count, copywriter or not. When someone lands on your homepage or landing page or whatever, you’ve got less than 30 seconds to give them a reason to stick...
Clickbank Marketing Secrets: 5 Copy Components To Create High-Converting Promos
Back in 2019, I explored 10 persuasion tactics that high-converting Clickbank promotions were using. But as popular as that post has been, I wasn’t 100% happy with it. Why? Because almost none of those tactics really involved copy… and as a copywriter, that’s my jam!...
The Final Corner: 8 Techniques To Get Buyers Past Your Order Page
Salt Lake City, 2002: The Winter Olympics were in full swing. Apolo Ohno was the face of speed skating for the US, and the favourite for several events, including the men’s 1000m short track speed skating. After escaping an embarrassing early exit in his heat, Apolo...
The 40-40-20 Rule: Marketing Wisdom From The “Mad Men” Era
If you’re on the wrong side of 50 and you haunt the meme-ish corners of the Web, the following is probably both recognisable and somewhat insulting…But this post isn’t trying to spark another skirmish in the generation war. It’s to explore a golden marketing rule that...
Charting Your Prospect’s Path: How to Structure Copy For Maximum Conversion
In 1875, noted hydrographer Frederick Evans set out across the foamy expanse of the Pacific Ocean. His mission: to fervently eradicate over 100 “islands” that existed only on parchment. (He so enthusiastically carried out his mission that three islands he rubbed out...
Pitch Perfect: How This “Simple” Opt-in Page Hits All The Right Notes
My last post looked at principles that great waitlist pages used to build excitement and anticipation for online courses. But there was one example I stumbled across a while back for a “learn to play piano” course. However, this page wasn’t exactly what it first...
7 Prime Principles To Produce A Peerless Waitlist Page
We spend a lot of our lives waiting. According to one estimate, Americans spend 37 billion hours each year simply waiting for taxis, trains, dentists, doctors, lawyers and so on. Over the course of your life, you may spend anywhere from two to five years just waiting....
How to Build an Outstanding Offer
Without an offer, marketing is useless. It’s what the sale is, the advertising points to, and the promotion highlights. But how do we construct a compelling offer? What are the components that separate winning offers from losers? Mention the term “used car salesman”...
How To Create “Instant Customers”
Ever heard the saying “there’s no such thing as a free lighthouse”? It’s highly unlikely... unless you’re prone to confusing “lunch” with “lighthouse”. But that doesn’t mean those aren’t wise words. You see, Florida was recently giving away free lighthouses. It just...
About the Intrepid Author
Dean is a Brisbane-based conversion and direct response copywriter – in other words, he writes copy designed to sell. His work focuses on landing pages, emails, sales pages and funnels, along with the odd lead magnet. He’s also fond of talking about himself in the third person, a good cup of tea and cheering “jolly good show” while watching his Aussie Rules team.
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