Google-bots reveal what people REALLY want

If you happened to do a Google search in January 2018 on “what people really want” (quotations included), you’d only get back 389,000 odd results.  But on the first page of results, you’d notice over half the sites listed are focused on business and marketing. The...

4 Reasons Not To Hire A Copywriter

If you were to jump on Google on the 21st October 2017 and type “reasons not to” in the search bar, the top 5 auto-suggestions you’d get back were: Reasons not to have kids Reasons not to get the flu shot Reasons not to go to work Reasons not to get married Reasons...

The Perils of Misdirected Direction

A Case Study In an earlier post on landing pages, I talked about the importance of getting your ad copy and landing page copy matched as well as you can.  But what if the page your ad leads to doesn’t fit the bill at all?  Today, we’re going to have a look at an...