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7 Prime Principles To Produce A Peerless Waitlist Page

7 Prime Principles To Produce A Peerless Waitlist Page

We spend a lot of our lives waiting. According to one estimate, Americans spend 37 billion hours each year simply waiting for taxis, trains, dentists, doctors, lawyers and so on. Over the course of your life, you may spend anywhere from two to five years just waiting....

How to Build an Outstanding Offer

How to Build an Outstanding Offer

Without an offer, marketing is useless. It’s what the sale is, the advertising points to, and the promotion highlights. But how do we construct a compelling offer? What are the components that separate winning offers from losers? Mention the term “used car salesman”...

How To Create “Instant Customers”

How To Create “Instant Customers”

Ever heard the saying “there’s no such thing as a free lighthouse”? It’s highly unlikely... unless you’re prone to confusing “lunch” with “lighthouse”. But that doesn’t mean those aren’t wise words. You see, Florida was recently giving away free lighthouses. It just...

Content Marketing: An All-You-Can-Read Primer

Content Marketing: An All-You-Can-Read Primer

Note: This isn’t intended to be a complete look at every single element of content marketing, but more of a primer. As a copywriter, I’ve mainly worked on producing content for this kind of marketing, but there’s a heck of a lot more to it. This post aims to fill a...

Google Ad to Thank You Page: A Lead Gen Funnel Break-down

Google Ad to Thank You Page: A Lead Gen Funnel Break-down

In the great game of marketing, we often talk about “funnel this” and “funnel that”. But how often do we look at a real funnel to figure out what’s working and what’s not? Well, we’re doing just that — with the Property2020 lead gen funnel I stumbled across while...

About the Intrepid Author

Dean is a Brisbane-based conversion and direct response copywriter – in other words, he writes copy designed to sell. His work focuses on landing pages, emails, sales pages and funnels, along with the odd lead magnet. He’s also fond of talking about himself in the third person, a good cup of tea and cheering “jolly good show” while watching his Aussie Rules team.

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