Google-bots reveal what people REALLY want

If you happened to do a Google search in January 2018 on “what people really want” (quotations included), you’d only get back 389,000 odd results.  But on the first page of results, you’d notice over half the sites listed are focused on business and marketing. The...

If You Only Knew The Power… of Customer Surveys

If You Only Knew The Power… of Customer Surveys

Today we’re talking customer surveys.  And yes, we're framing it a Star Wars context. There’s an iconic line near the end of “The Empire Strikes Back”. Luke’s been defeated by Darth Vader, and is hanging on for dear life at the end of the platform. Vader, enjoying a...

4 Reasons Not To Hire A Copywriter

If you were to jump on Google on the 21st October 2017 and type “reasons not to” in the search bar, the top 5 auto-suggestions you’d get back were: Reasons not to have kids Reasons not to get the flu shot Reasons not to go to work Reasons not to get married Reasons...

Fiddling With My E-bits: 4 Ways Data Improves Your Emails

Giving a copywriter access to your data for the job they’re doing (or just completed) can turn a mediocre piece of marketing into a winner. The reason: your copywriter gets to see what’s going on. Here are 4 possible ways they can improve your emails if you let them...

The Perils of Misdirected Direction

A Case Study In my last post on landing pages, I talked about the importance of getting your ad copy and landing page copy matched as well as you can.  But what if the page your ad leads to doesn’t fit the bill at all?  Today, we’re going to have a look at an example...

The 1 Utterly Obvious Thing Your Landing Page Needs

Landing pages dot the Web like shells on a beach.  They’re almost everywhere you turn, in all their various flavours and colours.  Yet most of them lack one vital quality that transforms a “meh” landing page into a “wow!” landing page.  Today, I’m going to tell you...

About the Intrepid Author

Dean is a Brisbane-based conversion and direct response copywriter – in other words, he writes copy designed to sell. His work focuses on landing pages, emails, sales pages and funnels, along with the odd lead magnet. He’s also fond of talking about himself in the third person, a good cup of tea and cheering “jolly good show” while watching his Aussie Rules team.

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