Blog
Fiddling With My E-bits: 4 Ways Data Improves Your Emails
Giving a copywriter access to your data for the job they’re doing (or just completed) can turn a mediocre piece of marketing into a winner. The reason: your copywriter gets to see what’s going on. Here are 4 possible ways they can improve your emails if you let them...
The Perils of Misdirected Direction
A Case Study In my last post on landing pages, I talked about the importance of getting your ad copy and landing page copy matched as well as you can. But what if the page your ad leads to doesn’t fit the bill at all? Today, we’re going to have a look at an example...
The Reality of Expectations: How Your Ads Multiply the Effectiveness of Your Landing Pages
You see them almost every time you do a Google search: those ads that border the top, bottom and sides of the search results. But how many of those ads are really walking the talk that their landing pages are making? And how are those big, bold promises in the ad...
The 1 Utterly Obvious Thing Your Landing Page Needs
Landing pages dot the Web like shells on a beach. They’re almost everywhere you turn, in all their various flavours and colours. Yet most of them lack one vital quality that transforms a “meh” landing page into a “wow!” landing page. Today, I’m going to tell you...
About the Intrepid Author
Dean is a Brisbane-based conversion and direct response copywriter – in other words, he writes copy designed to sell. His work focuses on landing pages, emails, sales pages and funnels, along with the odd lead magnet. He’s also fond of talking about himself in the third person, a good cup of tea and cheering “jolly good show” while watching his Aussie Rules team.
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