If you write your own fitness copy, you’re probably not a copywriting professional. But first impressions still count, copywriter or not. When someone lands on your homepage or landing page or whatever, you’ve got less than 30 seconds to give them a reason to stick...
My last post looked at principles that great waitlist pages used to build excitement and anticipation for online courses. But there was one example I stumbled across a while back for a “learn to play piano” course. However, this page wasn’t exactly what it first...
In the great game of marketing, we often talk about “funnel this” and “funnel that”. But how often do we look at a real funnel to figure out what’s working and what’s not? Well, we’re doing just that — with the Property2020 lead gen funnel I stumbled across while...
Disclaimer: I’m a Xero user and a fan of the software. But let’s put that aside for a moment and take a closer look at their homepage. Of course, my professional opinions in this teardown are all my own. Xero is one of the giants in the accounting SaaS space. But does...
