On the Notion of Niches

The topic of niche always crops up with new copywriters, and it can excruciatingly hang around for years. This particular take on it was inspired by Kate Toon’s podcast with Robert Gerrish, where they discussed a few of the aspects and angles copywriters confront —...

4 Reasons Not To Hire A Copywriter

If you were to jump on Google on the 21st October 2017 and type “reasons not to” in the search bar, the top 5 auto-suggestions you’d get back were: Reasons not to have kids Reasons not to get the flu shot Reasons not to go to work Reasons not to get married Reasons...