Back in 2019, I explored 10 persuasion tactics that high-converting Clickbank promotions were using. But as popular as that post has been, I wasn’t 100% happy with it. Why? Because almost none of those tactics really involved copy… and as a copywriter, that’s my jam!...
In 1875, noted hydrographer Frederick Evans set out across the foamy expanse of the Pacific Ocean. His mission: to fervently eradicate over 100 “islands” that existed only on parchment. (He so enthusiastically carried out his mission that three islands he rubbed out...
DISCLAIMER: When reading this post, please follow the “just because they do it, doesn’t mean you should” principle. This is a study of Clickbank sales pages that may have very different contexts to your products, so what they do may or may not apply to your situation....
Disclaimer: I’m a Xero user and a fan of the software. But let’s put that aside for a moment and take a closer look at their homepage. Of course, my professional opinions in this teardown are all my own. Xero is one of the giants in the accounting SaaS space. But does...
The topic of niche always crops up with new copywriters, and it can excruciatingly hang around for years. This particular take on it was inspired by Kate Toon’s podcast with Robert Gerrish, where they discussed a few of the aspects and angles copywriters confront —...
This is the first in a series of teardowns, where we put a homepage under the microscope to look at what they’re doing well or what could be improved. Our targets of choice? SaaS sites. They’re big businesses in a competitive market, which means they’ve got the...
