If you write your own fitness copy, you’re probably not a copywriting professional. But first impressions still count, copywriter or not. When someone lands on your homepage or landing page or whatever, you’ve got less than 30 seconds to give them a reason to stick...
Back in 2019, I explored 10 persuasion tactics that high-converting Clickbank promotions were using. But as popular as that post has been, I wasn’t 100% happy with it. Why? Because almost none of those tactics really involved copy… and as a copywriter, that’s my jam!...
In 1875, noted hydrographer Frederick Evans set out across the foamy expanse of the Pacific Ocean. His mission: to fervently eradicate over 100 “islands” that existed only on parchment. (He so enthusiastically carried out his mission that three islands he rubbed out...
DISCLAIMER: When reading this post, please follow the “just because they do it, doesn’t mean you should” principle. This is a study of Clickbank sales pages that may have very different contexts to your products, so what they do may or may not apply to your situation....
Disclaimer: I’m a Xero user and a fan of the software. But let’s put that aside for a moment and take a closer look at their homepage. Of course, my professional opinions in this teardown are all my own. Xero is one of the giants in the accounting SaaS space. But does...
The topic of niche always crops up with new copywriters, and it can excruciatingly hang around for years. This particular take on it was inspired by Kate Toon’s podcast with Robert Gerrish, where they discussed a few of the aspects and angles copywriters confront —...
