by Dean Mackenzie | Feb 17, 2018 | Copywriting, Landing Pages
Think of your sales page as a door. Lovingly designed to make it inviting and easy for people to open and step through. If the page is done right, people will do that. But have you given much thought to what they’ll find on the other side? So many people pour...
by Dean Mackenzie | Jul 14, 2017 | Copywriting, Landing Pages, Uncategorized
A Case Study In my last post on landing pages, I talked about the importance of getting your ad copy and landing page copy matched as well as you can. But what if the page your ad leads to doesn’t fit the bill at all? Today, we’re going to have a look at an example...
by Dean Mackenzie | Jun 23, 2017 | Copywriting, Landing Pages
You see them almost every time you do a Google search: those ads that border the top, bottom and sides of the search results. But how many of those ads are really walking the talk that their landing pages are making? And how are those big, bold promises in the ad...
