How to Build an Outstanding Offer

How to Build an Outstanding Offer

Without an offer, marketing is useless. It’s what the sale is, the advertising points to, and the promotion highlights. But how do we construct a compelling offer? What are the components that separate winning offers from losers? Mention the term “used car salesman”...
How To Create “Instant Customers”

How To Create “Instant Customers”

Ever heard the saying “there’s no such thing as a free lighthouse”? It’s highly unlikely… unless you’re prone to confusing “lunch” with “lighthouse”. But that doesn’t mean those aren’t wise words. You see, Florida was recently giving away free lighthouses. It...