How to Build an Outstanding Offer

How to Build an Outstanding Offer

Without an offer, marketing is useless. It’s what the sale is, the advertising points to, and the promotion highlights. But how do we construct a compelling offer? What are the components that separate winning offers from losers? Mention the term “used car salesman”...
How To Create “Instant Customers”

How To Create “Instant Customers”

Ever heard the saying “there’s no such thing as a free lighthouse”? It’s highly unlikely… unless you’re prone to confusing “lunch” with “lighthouse”. But that doesn’t mean those aren’t wise words. You see, Florida was recently giving away free lighthouses. It...
Content Marketing: An All-You-Can-Read Primer

Content Marketing: An All-You-Can-Read Primer

Note: This isn’t intended to be a complete look at every single element of content marketing, but more of a primer. As a copywriter, I’ve mainly worked on producing content for this kind of marketing, but there’s a heck of a lot more to it. This post aims to fill a...

Google-bots reveal what people REALLY want

If you happened to do a Google search in January 2018 on “what people really want” (quotations included), you’d only get back 389,000 odd results.  But on the first page of results, you’d notice over half the sites listed are focused on business and marketing. The...