If you’re an Arrested Development fan, this classic line will be familiar… And just like the now burnt-to-the-ground stand, there’s always money in the back-end, if you do it right. And after building a front-end offer, a funnel for it, then spending eons optimising...
Salt Lake City, 2002: The Winter Olympics were in full swing. Apolo Ohno was the face of speed skating for the US, and the favourite for several events, including the men’s 1000m short track speed skating. After escaping an embarrassing early exit in his heat, Apolo...
If you’re on the wrong side of 50 and you haunt the meme-ish corners of the Web, the following is probably both recognisable and somewhat insulting… But this post isn’t trying to spark another skirmish in the generation war. It’s to explore a golden marketing rule...
My last post looked at principles that great waitlist pages used to build excitement and anticipation for online courses. But there was one example I stumbled across a while back for a “learn to play piano” course. However, this page wasn’t exactly what it first...
We spend a lot of our lives waiting. According to one estimate, Americans spend 37 billion hours each year simply waiting for taxis, trains, dentists, doctors, lawyers and so on. Over the course of your life, you may spend anywhere from two to five years just waiting....
Without an offer, marketing is useless. It’s what the sale is, the advertising points to, and the promotion highlights. But how do we construct a compelling offer? What are the components that separate winning offers from losers? Mention the term “used car salesman”...
