Dean Mackenzie Copywriting
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The Final Corner: 8 Techniques To Get Buyers Past Your Order Page

The Final Corner: 8 Techniques To Get Buyers Past Your Order Page

by Dean Mackenzie | Sep 25, 2020 | Funnel, Marketing, Persuasion

Salt Lake City, 2002: The Winter Olympics were in full swing. Apolo Ohno was the face of speed skating for the US, and the favourite for several events, including the men’s 1000m short track speed skating. After escaping an embarrassing early exit in his heat, Apolo...
Charting Your Prospect’s Path: How to Structure Copy For Maximum Conversion

Charting Your Prospect’s Path: How to Structure Copy For Maximum Conversion

by Dean Mackenzie | Mar 29, 2020 | Copywriting, Persuasion

In 1875, noted hydrographer Frederick Evans set out across the foamy expanse of the Pacific Ocean. His mission: to fervently eradicate over 100 “islands” that existed only on parchment. (He so enthusiastically carried out his mission that three islands he rubbed out...
Pitch Perfect: How This “Simple” Opt-in Page Hits All The Right Notes

Pitch Perfect: How This “Simple” Opt-in Page Hits All The Right Notes

by Dean Mackenzie | Jan 5, 2020 | Breakdown, Marketing, Persuasion

My last post looked at principles that great waitlist pages used to build excitement and anticipation for online courses. But there was one example I stumbled across a while back for a “learn to play piano” course. However, this page wasn’t exactly what it first...

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Recent Posts

  • Digital Upsell Strategies: There’s Always Money In The Back End
  • 10 Fitness Copywriting Examples: Before You Write, Read This!
  • Clickbank Marketing Secrets: 5 Copy Components To Create High-Converting Promos
  • The Final Corner: 8 Techniques To Get Buyers Past Your Order Page

A Little About Dean

Dean is a Brisbane-based conversion and direct response copywriter - in other words, he writes copy designed to sell. His work focuses on landing pages, emails, sales pages and funnels, along with the odd lead magnet. He's also fond of talking about himself in the third person, a good cup of tea and cheering "jolly good show" while watching his Aussie Rules team.
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