Dean Mackenzie Copywriting
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Digital Upsell Strategies: There’s Always Money In The Back End

Digital Upsell Strategies: There’s Always Money In The Back End

by Dean Mackenzie | Jun 3, 2021 | Marketing, Sales Pages

If you’re an Arrested Development fan, this classic line will be familiar… And just like the now burnt-to-the-ground stand, there’s always money in the back-end, if you do it right. And after building a front-end offer, a funnel for it, then spending eons optimising...
Copywriter Reveals: 10 Persuasion Tactics Behind Crazy-Converting ClickBank Sales Pages

Copywriter Reveals: 10 Persuasion Tactics Behind Crazy-Converting ClickBank Sales Pages

by Dean Mackenzie | Apr 2, 2019 | Copywriting, Marketing, Sales Pages

DISCLAIMER: When reading this post, please follow the “just because they do it, doesn’t mean you should” principle. This is a study of Clickbank sales pages that may have very different contexts to your products, so what they do may or may not apply to your situation....

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Recent Posts

  • Digital Upsell Strategies: There’s Always Money In The Back End
  • 10 Fitness Copywriting Examples: Before You Write, Read This!
  • Clickbank Marketing Secrets: 5 Copy Components To Create High-Converting Promos
  • The Final Corner: 8 Techniques To Get Buyers Past Your Order Page

A Little About Dean

Dean is a Brisbane-based conversion and direct response copywriter - in other words, he writes copy designed to sell. His work focuses on landing pages, emails, sales pages and funnels, along with the odd lead magnet. He's also fond of talking about himself in the third person, a good cup of tea and cheering "jolly good show" while watching his Aussie Rules team.
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