Homepage Teardown: Xero

Disclaimer: I’m a Xero user and a fan of the software. But let’s put that aside for a moment and take a closer look at their homepage. Of course, my professional opinions in this teardown are all my own. Xero is one of the giants in the accounting SaaS space. But does...

Homepage Teardown: SurveyMonkey

This is the first in a series of teardowns, where we put a homepage under the microscope to look at what they’re doing well or what could be improved. Our targets of choice? SaaS sites. They’re big businesses in a competitive market, which means they’ve got the...