Email Marketing

How many emails do you get a day?

A dozen, 30+, or even more?

Do you click your way down the list of unreads and throw 90% into the trash?

If you’re sending emails for your business, this may be happening to your poor, defenceless emails:

“Click, click, delete”.  

That well-written email that took you 2 hours to write vanishes in an electronic puff of smoke.

Most businesses aren’t immune from this.  We’re simply living in an age of “information overload”, and anything that doesn’t stand out gets cut down.

Let me help you stand out.

A clear, catchy subject line is just the beginning.  Every line of the body should keep your readers reading.  And to finish, you need a strong call to action.

“Fine Dean, I’m convinced.  But what sort of emails do you write anyway?”

Well, I’m glad you asked! (even if that was really me).

How many emails do you get a day?

A dozen, 30+, or even more?

Do you click your way down the list of unreads and throw 90% into the trash?

If you’re sending emails for your business, this may be happening to your poor, defenceless emails:

“Click, click, delete”.  

That well-written email that took you 2 hours to write vanishes in an electronic puff of smoke.

Most businesses aren’t immune from this.  We’re simply living in an age of “information overload”, and anything that doesn’t stand out gets cut down.

Let me help you stand out.

A clear, catchy subject line is just the beginning.  Every line of the body should keep your readers reading.  And to finish, you need a strong call to action.

“Fine Dean, I’m convinced.  But what sort of emails do you write anyway?”

Well, I’m glad you asked! (even if that was really me).

 

Sales Emails

Bob’s your newest prospect.  He signed up because he was interested in what you’re selling.

And one fine Monday morning, he opened his inbox, noticed your latest email and read it.

Then promptly unsubscribed.

When you see sales going down and unsubscribes going up, do you ever think about what’s happening at the other end?

Your customers want to hear what you’ve got.  But they don’t want to hear it in a pushy, boring or dry sales email.

And when you write a sub-par sales email, you hurt yourself and the customer in 3 ways.

  1. Your customer gets annoyed (or even worse, bored) and unsubscribes – which is their loss, as your product is fantastic
  2. You lose the sale from that customer
  3. You lose that customer, possibly for good

End the pain you AND your customers feel from annoying or boring sales emails.

Get an experienced copywriter to create your next sales email sequence.

Whether it’s a single, finely-honed sales email or a series that drives desire, interest and ultimately conversion, I write sales emails for all kinds of businesses (small and large).

Autoresponders

Teresa just subscribed to your list!

But when your next email to her arrived – 3 weeks later – her only thought was “Who is this?” as she dumped your email into the trash.

The proverb “strike while the iron’s hot” is horribly cliched.

It’s also true.

When someone signs up for your email, they want to hear from you.  But if they don’t, they’ll move on without much bother.

And the time, effort and money spent on attracting that lead evaporate.

That’s why autoresponder sequences are a mainstream part of a business’ online marketing services today.

By creating a package of “set and forget” emails, every one of your new prospects gets your first few pre-written emails automatically.  It’s only then that they join other subscribers who get your regular emails.

Not convinced?  Well, this is what a first-class autoresponder sequence can do.

Educate your prospects quickly

Get your new subscribers up to speed on what your business does (and can do for them).

Have readers WAITING for your emails

Sure, you can educate your readers.  But if you can educate AND entertain, you’ll build a devoted following.

Turn interested prospects into loyal customers

Readers who can’t wait to read your next email become customers.  It’s that simple (though not that easy).

Want to know more about how autoresponders can help your email marketing?  Hit me up and ask me anything about them.

E-commerce Emails

If you’re running any kind of online store, emails are vital in making the sales and checkout process as pleasant, easy and effective for your customers as it can be.

And there’s more to them than flicking a “Hey, thanks for creating an account at Store X” email when someone signs up.

Welcome emails – roll out the red carpet for your new customers

Abandonment emails – remind and persuade your customers to come back and finish that order they were half-way through

Post-purchase emails – ask your (hopefully) satisfied customers to leave a review, share their purchase on social media, or show them similar products to what they just bought

Win-back emails – re-engage dormant customers back with special “just for them” offers, remind them of why they shop with you, or even ask if they want to stay on the list

Reward and offer emails – Drive your loyal customers into a frenzy with outrageous offers and exclusive rewards

But most importantly, these emails should engage your customers with the style and flair that fits your business.

Want to know where to start?  Get in touch with me and let’s build your e-commerce email sequence that gets your customers wanting more.

Lead Nurturing Emails

Selling and adding value are two sides of the same coin: one can’t exist without the other.

If you add value without selling, you’re not in business.  If you sell without adding value, why would anyone trust you enough to buy?

Lead nurturing emails lean heavily on the “adding value” side of the scales.  They help demonstrate your expertise and authority, build trust with your customers and help persuade them that you’re the guy or gal they want to do business with.

Things like blog posts, e-books, reports, checklists or cheatsheets are super examples of “value add” offerings.  And these offerings are often introduced and framed by well-written supporting emails.

And that’s where I come in: I forge lead nurturing emails that dove-tail perfectly with whatever offering you’re wanting to get to your prospects (and if you need help with that offering too, I can lend a hand). 

Ready to tackle your marketing and copy challenges?