Sales Page Copywriting

They Say Every Web Page is a Sales Page. They’re Wrong.

Very few pages – if any at all – on your website are a sales page. They might be landing pages. And they should all have a “next step” for visitors to take. But they’re rarely about making a sale there and then.

It’s why so many sales pages are flat-out rubbish. Because writers don’t understand how they work. They either…

  1. Treat them like every other page, fail to understand sales copy and use a weak, “yeah, you might like to buy this… maybe” approach
  2. Treat readers as 10-year olds, with over-the-top use of highlighting, bold text and hyperbolic phrases (not to mention all the exclamation marks!!!)

Both approaches are a great way to build a sales page that won’t actually sell much.

Though landing pages and sales pages both focus on a single goal, a landing page doesn’t always aim for a sale. It might look to sign people up to your email list or register for a webinar. A sales page is about one thing: selling a paid product or service.

Dean is a brilliant direct response copywriter. I hired Dean to help with the copy for my website and have been blown away by the finished product. Before the project initiation, he went over and above to ask the correct questions about my business. What he presented me at the end of that was the version that was close to perfect. A few small changes and we were ready to go. It was a smooth, easy and timely project.

I would definitely recommend Dean for your business needs and will be re-engaging him for more work in the near future.

Ankita Lewis

Owner, Searchbox

Sales Copywriting that Knows How to Sell

I’m sure there are copywriters out there who can guarantee their sales pages will sell anything to anyone.

I’m not one of them.

If your product doesn’t have a market, is sub-standard or you just can’t get it in front of enough people, a sales page won’t make much difference for you.

That’s because compelling copy is a sales multiplier, not a sales creator. It can’t create desire out of thin air or persuade people who have no interest in your product.

A good sales page focuses on the audience who are interested. It zeroes in on their identity, problems and desires. It offers answers to solve those problems or fill those desires.

These are the sales pages I write.

There’s a classic direct response copywriting rule called the 40-40-20 formula which breaks down three areas and how much they contribute to sales page success. They are:

40% List

(AKA your audience)

40% Offer

(it’s more than just a dollar value or  discount)

20% Creative

(with the copy the main part)

Sales Pages Crafted for Your Success

If you’re looking for someone to just “write a sales page”, you might need to look elsewhere.

When you work with me, I’ll handle the copy, naturally. But we will discuss your audience. And we will look at ways to make your offer as irresistible as we can to readers. Because these are even more important ingredients to making your sales page a success.


We dive in to discuss your audience, market, product or service, offer and more.

Project Brief

Put your thoughts onto paper and I’ll use them to fuel your sales page.


I dig further to find every useful scrap about your market, trends and competitors.

Copy Deck

Every headline & sentence of your sales page in one easy-to-read document.

Page Review

I’ll cast my CRO eye over your page once built and point out improvements.

Two Rounds of Revision

Calibrate your copy to make customers even more receptive to the message.

I have used Dean for a number of projects, all have turned out fantastic and completed before deadline. I would say he is my secret weapon when trying to stand out in an ever growing market.

Christiaan van der Ende

Director, Mobile Team Manager

Looking for a sales page that will actually sell?