Technology Copywriting

Technology is a different game to other industries

Whether it’s B2B or B2C, the rules are always changing.

New breakthroughs destroy industry “strongholds” and forge opportunistic niches at breakneck speed. Best practices yesterday are old hat today. Customers expect and demand more each week. Competition, hungry and ready to learn from the mistakes of their predecessors, springs up overnight.

On the other hand, age-old problems continue to plague technology copywriting.

So much tech copy is bland or boring. It’s often loaded with jargon and concepts readers don’t understand. And worst of all, it ignores the techniques of effective copywriting; principles designed to persuade.

That’s why most technology copy fails to connect, convince and compel the market it’s aimed at.

In a 2016 survey conducted by the Content Marketing Institute, only 30% of B2B technology businesses said their content marketing was effective.

Dean has a unique writing style which I thoroughly enjoy. He is professional in his conduct and follows through with what he says he is going to do. I will be forwarding work to Dean for the foreseeable future and highly recommend.

Daniel Cairns

Owner, Smartm8

A Technology Copywriter Building Better Copy for Business

Website copy for a Brisbane I.T. business. A white paper for a British software testing company. A homepage for website packages aimed at women entrepreneurs. That’s just some of the technology copy I’ve written. In other words, I’m not just comfortable with writing about technology, I do it as part of my work.

  • From support manager in Telstra to tester for Flight Centre, I worked in I.T. for over a decade.
  • I completed an I.T. degree to beef up my programming and tech skills.
  • I was an active member of the software testing community in Australia and U.S. for years.

And when you mix that experience with a strong dash of copywriting nous, you get a technology copywriter who knows how to write converting copy for your business. If you’d like to have a chat about what we can do for your marketing, get in touch.

All Your Tech Copy Covered

Sales copy rarely exists in isolation, as it’s usually part of a larger marketing “ecosystem”. That’s why I produce all the copy elements your business needs to launch marketing for your technology product or service.

Sales or Landing Pages

Whether you want to sell your latest product, generate leads or educate an audience, a landing or sales page is often the “heart” of your marketing.


If prospects are signing up to your list, emails that engage, build relationships AND sell are a critical cog in your marketing machine.

Lead Magnets

For companies focused on content marketing, a white paper, case study, report or guide can be a perfect “pull” to get prospects taking a closer look.

PPC and Social Media Ads

Well-worded online ads through Google, LinkedIn or Facebook can give your marketing an immediate kick.

Completely over delivered. You can tell by the quality of his questions he knows what he is doing. Absolutely loved working with him, his communication was stellar. Extremely talented copywriter. Andrew Haslett

Owner, MegaPCI

Don’t let your technology copywriting be bland or boring.

Make your marketing stand out from a sea of sameness.