- It’s gotta be something they want, and obviously relevant to your market.
- It’s gotta be good enough so prospects will move to take the offering, and in return sign up to your list, watch the demo, buy the product or what-have-you.
It really comes down to this: Crap that’s used as a marketing offer is still crap. And using crap is not going to help your marketing one iota. But if you’re flubbing around trying to find something decent you can use, here’s a short list to fire up your brainstorming juices.
- A free guide or report
- A quiz or checklist
- A free trial or sample of your product
- A consultation or “strategy session”
- Recorded webinar or video training
- Discount coupons
- Exclusive (or “gated”) content, like comprehensive blog posts
It might seem a lot of effort to create offerings. And if you’re starting from scratch, it often is. But here are two quick ways you can save time spent on making a great offering.
- You might have old or unused material that with a bit of effort could be re-purposed as a marketing offer (just remember the “crap is still crap” rule)
- You can outsource the creation by commissioning someone (like a copywriter!) to write a report, guide, case study or what-have-you that you can use.
Remember, if you want serious bites on your marketing lures, they have to fit the “gotta be” qualities.
- Something your customers want (or is relevant to them)
- Good/interesting enough for them to want that specific thing
Here’s to making non-crap, quality offerings your customers will snap up!